Explore completed marketing work and proposed strategy case studies across GTM, demand generation, automation and growth.
This page is designed for recruiters, founders, marketing leaders, and hiring managers who want to see more than a resume. It shows how I think, how I execute, and how I connect marketing work to pipeline outcomes.
ARCON was a SaaS cybersecurity and enterprise IT product environment where buyer trust mattered as much as campaign reach. The challenge was to market complex products such as Privileged Access Management, endpoint security, and cloud governance to enterprise security buyers with long evaluation cycles.
Infojini needed a structured marketing function that could support multiple service lines, improve funnel visibility, generate qualified demand, and align closely with sales. I was brought in when the function had no mature team, no defined process, and no structured marketing tech stack.
This case study shows the operating system behind the campaigns: CRM data, attribution, lifecycle journeys, lead scoring, dashboarding, AI workflows, and sales handoff improvement.
Strategy work samples
Anonymised interview assignments showing how I approach product launches, qualified demand and regional growth. Explore the strategy, the reasoning and how I would measure success.
These are proposed strategies. Recommendations, roadmaps and illustrative targets are not presented as implemented campaigns or achieved results.
6 strategy case studies
An integrated campaign built around a useful audit offer, qualified sales conversations and a transparent funnel model.
A regional approach connecting event follow-up, account campaigns and sales enablement to qualified pipeline.
A qualification and nurture framework that connects campaign intent to sales acceptance and opportunity quality.
A three-month campaign proposal connecting business-process problems, buying-group education and qualified consultations.
A regional growth approach balancing named-account acquisition with adoption, customer expansion and partner support.
A launch proposal connecting regional search, local product demonstrations and stocked dealers to verified orders.
These are not just resume keywords. Each skill maps to work shown across demand generation, analytics, automation, AI workflows, sales alignment, and GTM execution.
Growth Strategy, Demand Generation, Go-to-Market Strategy, ABM Analytics, Lifecycle Nurture, Customer Segmentation, Pipeline Reporting, Sales & Marketing Alignment.
Marketing Analytics, Performance Analysis, Marketing Attribution, Funnel Analytics, Campaign ROI Analysis, GA4, Google Tag Manager, Dashboarding & Reporting.
Salesforce, Zoho, Lead Scoring, MQL/SQL Lifecycle, CRM Data Analytics, Lead Routing, SLA Management, Sales Handoff Optimization.
AI-Driven Marketing Workflows, GenAI for Marketing, Audience Research, AI Campaign Reporting, AI Sales Enablement, MySQL, SQL Fundamentals, PHP, WordPress.