Each case study explains the business context, ICP, target audience, messaging, channels, my role, metrics, output, and impact.
This page is designed for recruiters, founders, marketing leaders, and hiring managers who want to see more than a resume. It shows how I think, how I execute, and how I connect marketing work to pipeline outcomes.
ARCON was a SaaS cybersecurity and enterprise IT product environment where buyer trust mattered as much as campaign reach. The challenge was to market complex products such as Privileged Access Management, endpoint security, and cloud governance to enterprise security buyers with long evaluation cycles.
Infojini needed a structured marketing function that could support multiple service lines, improve funnel visibility, generate qualified demand, and align closely with sales. I was brought in when the function had no mature team, no defined process, and no structured marketing tech stack.
This case study shows the operating system behind the campaigns: CRM data, attribution, lifecycle journeys, lead scoring, dashboarding, AI workflows, and sales handoff improvement.
These are not just resume keywords. Each skill maps to work shown across demand generation, analytics, automation, AI workflows, sales alignment, and GTM execution.
Growth Strategy, Demand Generation, Go-to-Market Strategy, ABM Analytics, Lifecycle Nurture, Customer Segmentation, Pipeline Reporting, Sales & Marketing Alignment.
Marketing Analytics, Performance Analysis, Marketing Attribution, Funnel Analytics, Campaign ROI Analysis, GA4, Google Tag Manager, Dashboarding & Reporting.
Salesforce, Zoho, Lead Scoring, MQL/SQL Lifecycle, CRM Data Analytics, Lead Routing, SLA Management, Sales Handoff Optimization.
AI-Driven Marketing Workflows, GenAI for Marketing, Audience Research, AI Campaign Reporting, AI Sales Enablement, MySQL, SQL Fundamentals, PHP, WordPress.