Building B2B marketing engines that turn strategy and campaigns into pipeline.

Working closely with the Founder, CTO, and Sales Head in a lean 0→1 environment to build the GTM and growth marketing foundation for ZenX PAM (Privileged Access Management) and ZenX EKA (Enterprise Knowledge Assistant).

• Building 0→1 GTM strategy, ICP, positioning, and messaging for cybersecurity and enterprise AI solutions, translating technical capabilities into clear business value for enterprise buyers.
• Partnering directly with the Founder, CTO, and Sales Head to align product messaging, market priorities, sales conversations, and marketing execution.
• Driving product marketing and sales enablement through whitepapers, solution briefs, product brochures, sales decks, presentations, website messaging, and buyer-facing collateral.
• Managing website content, SEO, thought leadership, and organic social media presence to strengthen product discoverability and consistent market positioning.
• Building AI-assisted marketing workflows using ChatGPT, Claude, Gemini, and other GenAI tools for market research, SEO briefs, content development, competitive analysis, product collateral, and content repurposing.
• Developing thought leadership around Privileged Access Management, Identity Security, Enterprise AI, RAG, and knowledge management.
• Establishing the foundation for future demand generation and ABM programs through ICP development, target-account messaging, buyer-focused content, and sales-aligned GTM assets.

Brought in to build Infojini's marketing function from the ground up: no team, no process, and no structured tech stack. Partnered with the Director of Marketing to define the vision, hire the team, set GTM strategy, and convert marketing from a cost centre into a measurable pipeline engine.

• Architected the marketing function from scratch, hired and structured a 7-person team, selected the martech stack, and built demand infrastructure that generated $5M+ pipeline in 2025.
• Built multi-channel demand generation across six service lines for North America, APAC, Middle East, India, and EMEA.
• Redesigned qualification and handoff across marketing, SDR, and sales by defining MQL criteria, routing logic, and follow-up SLAs.
• Rebuilt lead scoring after identifying 60%+ MQL rejection caused by misaligned criteria, delivering 400 MQLs and 120–130 SQLs annually.
• Automated routing, nurture, and reporting on Salesforce and Zoho, reducing sales response time from 3 days to 4 hours.
• Built attribution and funnel dashboards across Salesforce, Zoho, GA4, and campaign platforms to track conversion, velocity, ROI, and channel performance.
• Embedded AI and GenAI into content production, campaign reporting, audience analysis, and sales enablement workflows.

Built and scaled B2B demand generation for SaaS cybersecurity products across enterprise markets, with focus on PAM, endpoint security, cloud governance, CXO trust, analyst content, and partner-led pipeline.

• Built end-to-end demand programs for SaaS cybersecurity products targeting CISOs, CIOs, IT security leaders, and enterprise buying committees.
• Shifted campaigns from activity-led marketing to account-led enterprise targeting for long buying cycles.
• Designed content journeys, webinars, analyst-led campaigns, whitepapers, landing pages, and partner enablement assets.
• Strengthened enterprise trust through Gartner and Forrester co-branded campaigns.
• Launched a digital enablement platform for 200+ partners and 300+ customers.

Progressed through web development and digital marketing roles, building foundational skills in SEO, SEM, content management, lead generation, PHP, MySQL, and database-driven web applications.